The Power of Relationship Marketing: A Guide for Female Entrepreneurs
Building meaningful connections with your client or customer goes beyond saying “hi.” It starts with a solid brand identity and marketing. Yet, marketing is often…
Building meaningful connections with your client or customer goes beyond saying “hi.” It starts with a solid brand identity and marketing. Yet, marketing is often…
As we say goodbye to the year, it’s the perfect time to reflect on all your accomplishments and start preparing for the opportunities that lie…
Mitchell Tulloch is proof that what we learn in high school can impact the rest of our lives. When she learned about accounting, Mitchell knew…
KPIs (Key Performance Indicators) are measurable metrics that organizations use to assess their performance and progress toward specific goals. They track and measure progress and…
Reading has many advantages for entrepreneurs, including gaining knowledge and skills, finding inspiration and role models, staying up to date on the latest trends, and…
Start your week off right with IAW’s Inspiration Monday! For women, taking on new challenges as an entrepreneur may seem like we are overcoming a…
Behind each successful female entrepreneur is a community that supports, mentors, and connects them to amazing opportunities. One way you can show your gratitude for…
A socially conscious business is an organization that puts the betterment of people, society, and the planet over profit. It improves your business model and…
The constantly changing digital landscape offers numerous opportunities for marketing your business. Being successful with online marketing requires a keen understanding of your target audience,…
This IAW eBook features six steps you can take to build your own business plan! In the six-part guide, we’re going to take a deeper…