Turning Passion into Power! Meet Chapter President Selena Tramayne


Selena Tramayne
Founder, The Tramayne Group
Local Chapter President, Seattle

My passion is helping women create amazing businesses that fit them perfectly – their unique skills, talents, interests and dreams. I’m a big believer that all of us have unique gifts to share with the world and we’re doing a disservice to the planet if we’re not sharing those gifts.

With a Ph.D. in Counseling Psychology and many years of both corporate and small business experience, I have helped clients increase their confidence, develop a success mindset, and create and build successful businesses.

I have combined my experience and love for psychology, business, technology, organization and design to create a business that uniquely fits my passions and skills, while helping others do the same.

I could not have done all of this without the support, knowledge and expertise of supervisors, mentors and peers. I’ve learned the value of community and having an amazing support system.

In fact, one of the first things I did when I became President of the Seattle Chapter was to look for intelligent and talented women for my board. I knew that if I were to build the community of members I envisioned, I would not be able to do it alone.

I feel so fortunate to have a board of amazing women with years of experience in both business and the corporate world. Anne Tipper, our Vice President, is the founder of AT Development Solutions, a business focused on helping people develop tangible tools for personal and business success. Lynette Hoy, our Communications Director, owns Firetalker PR, where she helps local businesses use publicity and promotion to reach their business goals. Dianne Juhl, our Finance Director, is the Founder of The Feminine Face of Money, which teaches women a step-by-step strategic and holistic approach to the fundamentals of money. Finally, Teena Cox, our Event Planning Committee Chair, is an executive at Microsoft, as well as co-owner of Kringles Bakery with her daughter, Mandy.

The board and I have a mission to make events feel like a family reunion for the women who attend regular meetings, while also welcoming new members into the fold so that they feel comfortable immediately.

We understand that true networking is more than just throwing a business card at someone. It’s about establishing relationships built on trust and respect. IAW has given us the foundation to provide this for our members and we see this happening more and more at every event.

About Selena Tramayne
Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which specializes in developing programs and services to benefit new and emerging business owners. Her program, Cash in on Your Passion: The 5 Keys to a Sustainable, Profitable, Freedom-Based Business, helps business owners cut through the confusion of starting a new business and get on the fast track to having a business and life they love.



  1. Richette Moore
    May 28, 2015 at 5:12 pm

    I really would love to talk with you further on helping me start my business. Please email me.

  2. Ellie
    May 29, 2015 at 12:25 am

    I wast to start a small thrift store in Lubbock,tx
    I’ve done it before with my sister and we were doing so great til she got sick and passed away. We had a store call Basket Of Gifts and it was going good ,I wanted to keep it going but I didn’t have the magic she had then ….but I d o now and I need all the help I can get !!! And advise, Thank you

    • Ellie
      May 29, 2015 at 12:30 am

      Need advise on how to start a business in Lubbock,

  3. Celeste M. Calfe
    May 29, 2015 at 10:10 am

    This was a great article about great women doing great things in their professional lives! And, how wonderful it is for the group that all are willing to share their unique talents. Best wishes to you and to your board.

  4. Shawnsa Christy
    May 29, 2015 at 1:49 pm

    Getting started ! Very excited to learn more.

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