by Dotlogics, the web experts
Whether you need an informative website, an e-commerce site or a more expansive online solution, Dotlogics has a plan that’s right for you and your business! Learn More
Whether you are about to launch a new business or you already have one, it’s exceptionally important for your brand to have a powerful online presence. The way to achieve that is through digital marketing. Let us share some valuable information and smart strategies that will help you take control of your online presence.
1. Determine Your Brand’s Identity
What is a brand identity? It begins with your company name, logo, aesthetic, and the design of all the assets that make your business instantly recognizable to your audience. However, it’s more than that. It’s the feelings people have they hear your company name or see your company logo.
Once you’ve developed your brand identity, consistency is key. There will be 5-7 brand interactions before a consumer remembers a brand. (Source: Venngage.com) A strong, consistent brand identity makes you look professional and allows you to develop credibility with your audience which will help to attract and retain new customers.
2. Identify Your Buyer Persona
Imagining your customers is not only a good use of your imagination, it is a great way to tell the story of your ideal customer so that you can create the best website for your target audience.
Who are they? What do they do for a living? What are their hobbies? What are their challenges? What keywords might they use when searching the web for what they need? Imagining the answers to these questions allows you to understand how your products or services will best serve them.
3. Logo Design and Other Assets
Creating a color scheme for your site will allow you to give it a personality all its own – one that’s a true reflection of you.
When it comes to logos, think about what will leave an impression on the mind of your target audience. Though you might want to design one yourself, sometimes hiring a designer allows for more options and greater insight into how your business will be seen. A freelancer will not only give you a quality design, there may be an opportunity for you to develop a long-term relationship with the designer so that they have the ability to update your assets as you grow.
4. Build with CMS Templates
As a small business owner with a little tech know-how, you may want to build your own website using a CMS or content management system. There are both free and economical CMS options for everyone from beginners to those more technically advanced.
CMSs will often provide site templates that you can customize to reflect your brand. Once your site is finished, most CMS platforms offer plugins that allow you to optimize your content (think: SEO) for search engines.
5. Analytics Tools
You’ve created your website, now you will want to put Google Analytics into action. This is a free tool that keeps track of who has been visiting your site. If you need a little help getting set up, there are many free services online that will help.
6. Google Ranking and SEO
There are many factors that account for why certain sites or pages appear in the top spots on Google’s search engine results page such as having exceptional content, using effective keywords, having pages load fast and more.
If you want to have your site rank high on Google and other search engines then you need to focus on SEO, or search engine optimization. What does this mean? It means creating the highest-quality content filled with language that your customers would use when searching for your product or service. Having a site that’s easy to navigate with quality content and clear contact information will make it more likely that Google will include you in a high ranking. In addition, gathering great reviews of your products and services on reputable sites will allow you to achieve higher ranking and get discovered by potential customers.
7. Optimized Blog Posts
Having high-quality content and engaging, informative blogs on your site are critical to search engine ranking. When you use keywords that matter to your business, you increase the chances that you will appear in the search results.
Blogging is a fantastic way to share your expert knowledge about your products and/or services. It’s important to note that when you are writing content, you should keep SEO in mind.
8. Social Media Strategy
Instagram and Twitter are great platforms to consistently share valuable information with your audience in the form of posts, content, and promotions. Facebook is a good place for local customers to read reviews about your business.
Any online platform that your customers use to purchase your products or services will always give them a way to find what they are looking for – you!
9. Email Marketing Strategy
When potential customers are showing interest in your products, you will want to develop a strategy for email marketing. Learning to share just enough information will keep customers engaged and informed.
You don’t just want to send your email out there and simply hope it does well. Instead, you will want to incorporate an email tool with basic analytics so you can track your open and click rates. This will help you to know what information your potential clients want more of and what you might be able to discard.
10. Offer Coupons
Coupons in your marketing emails are a great way to make your audience incredibly happy. When a customer is given the opportunity to purchase a product or service at a discounted rate, they may be more willing to return to purchase another product at full price and share information about your company with others.
11. Encourage Happy Customers to Share
When you bring joy to a customer, it’s quite likely that they will talk to others about how great your products and services are and there is no better advertising than word of mouth advertising. Whether they share in person, on social media or offer a review on a respected site, your product or service will become something that people want to experience.
When a customer tells you they love your product or service, encourage them to write you a review or share on social media and have them tag you.
Begin to apply these steps and strategies to your business and they are sure to bring about both growth and success.
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