A few weeks ago, I landed in Dallas for the Verve Conference — excited, focused, and juggling about five different mental checklists. You know the feeling: big event energy, a packed schedule, and the pressure to show up fully.
I walked off the plane, opened my phone, and there it was — a link from Sixt. “Choose your car.”
No lines. No counters. No chaos. Just clarity. I tapped the link, picked the car that fit my needs, walked straight to it, grabbed the keys, and was on my way in minutes.
That moment stuck with me — and not just because the car was clean, spacious, and perfect for hauling all our event gear (though it absolutely was).
It reminded me of something deeper: good leadership feels like that.
1. Clarity Removes Friction
Great leaders don’t create more noise — they create clarity. They remove unnecessary barriers so their teams can focus on what matters most. That Sixt experience? It was simple. Thoughtful. Empowering. It gave me time and energy back — which is exactly what good leadership does, too.
2. The Details Matter
The car was spotless. Comfortable. Reliable. And ready. Small details, yes — but they build trust. Just like in leadership, where follow-through, preparation, and consideration create the foundation people count on.
3. Confidence Comes from Control
Being behind the wheel — especially after a smooth pickup — made me feel grounded and ready. In the same way, great leaders know that confidence isn’t about being loud or flashy. It’s about preparation, autonomy, and having the tools to navigate whatever’s ahead.
Why This Matters
At IAW, we don’t take partnerships lightly. We choose to work with brands that support our mission — and understand the unique challenges and needs of professional women.
That’s why we’ve partnered with Sixt — not just because they offer sleek vehicles (they do), or because they provide exclusive discounts to IAW members (they also do) — but because they care about the experience.
They remove friction.
They prioritize quality.
They empower confidence.
Just like we do.
So whether you’re heading to a big meeting, a networking event, or your next great adventure — we want your experience to reflect the leader you are.
And sometimes, that starts with the right rental car.Want to try it for yourself?
🔗 Access your IAW Sixt member discount here.
