This week on IAW’s podcast Unlimited HERizons our host and president, Megan Bozzuto, chatted with a member, Britney Crosson, about how to build your personal brand on social media. Britney is the host and executive producer of The Social Sunshine Podcast, owner of Fun Love Media marketing agency in Huston, and the founder of Small Biz Social Society.
“A lot of people look at social media, when they are a business owner or really involved in their career, and they think I have to go on here, try to sell my stuff, and just be super businessy,” said Britney. “I wanted to present this idea where you can show up as you and share content outside of your business world. In fact, it’s encouraged because people want to learn about you as a human.”
From her experience, Britney shared her knowledge about converging business and social media.
Find Your Topic
Sharing your expertise on social media is a great way to build an audience of possible clients or customers. Before you jump right in, try to narrow down what you know by considering how passionate you are about that topic. The more motivated you are toward it, the more natural it will be to create content. “You gotta have things to talk about because people don’t always want to be sold to. So, why not go on these fun topics, and then draw people in because it’s interesting,” said Britney.
Brand vs. Personal Brand
Branding for a company can be separate from a personal brand. Think about what graphics, words, or ideals align with your company image. Those adjectives can be different or similar to your personality. By building a personal brand online, you start to bring a human factor to your company and align the two together. “When you can get the look and then it lines up with all that you’ve been building within yourself as a personal brand, it can be so magical,” said Britney.
Platforms to Choose
With thousands of social platforms to be on, you may be wondering which one to choose for you. The more platforms you are on, the better. However, the platform should make sense for your business. If you’re an exercise company, then LinkedIn might not be the place to post. “I do think it’s important to be on more than one platform. But, I do think you have to make it sustainable for yourself. If Facebook makes no sense for you and you can’t figure out why it would matter to your brand, it’s okay to leave it out,” said Britney. She recommended trial runs on various platforms to assess the engagement level and usability.
Want to listen to Britney‘s full story and get more advice? Listen to Unlimited HERizons updated weekly with different amazing professional women telling their stories. All IAW members can connect with Britney Crosson in the IAW Community!