Some leaders teach strategy.
Sally Allen teaches transformation.

As the Owner of Sally Allen Coaching, Executive Mindset Coach, Podcaster, author of The MINDSET Framework, and President of the IAW Las Vegas Chapter, Sally has built a career dedicated to helping leaders rise stronger, think clearer, and lead with the emotional intelligence our modern world demands.

Her work sits at the intersection of mindset mastery, neuroscience, psychology, and human-centered leadership. She believes that great leadership doesn’t begin in the boardroom—it begins in the mind. And through her coaching, speaking, and team development programs, she is redefining what it means to lead with both strength and heart.

A Calling Born From Losing—and Reclaiming—Her Voice

Sally didn’t enter the world of coaching because everything was going smoothly.
She entered it because she knew what it felt like to lose her voice, her confidence, and her internal compass.

In the early years of her career, she watched leaders crumble not from a lack of talent—but from a lack of tools. They didn’t have the mindset strategies to navigate pressure, people, conflict, or change.

That realization sparked something profound.

So Sally studied psychology. She studied leadership. She studied the human mind.

And then she rebuilt—from the inside out.

Launching her coaching practice became not just a career move, but a mission:
to help others develop the mental resilience she once had to fight to find.

Today, she teaches leaders how to stop managing people and start leading minds—shifting cultures from reactive to resilient, fractured to high-performing, hesitant to unstoppable.

Leadership With Purpose: Giving Back to Those Who Need It Most

Sally’s commitment to leadership extends far beyond her business.

She is deeply passionate about giving back to her community, with a special focus on supporting vulnerable youth.

She proudly partners her business with St. Jude’s Ranch for Children, helping bring resources, support, and visibility to an organization that transforms the lives of children who have experienced trauma or abuse. This partnership reflects her belief that leadership is not just about influence—it’s about impact.

For Sally, service isn’t a checkbox.
It’s a calling.

The Challenge and Reward of Transformational Leadership

For Sally, the most challenging part of her work is one many coaches quietly hold:

Wanting the breakthrough for someone before they can want it for themselves.

She sees potential clearly. She sees strength long before her clients do. But growth only happens at the pace of willingness.

“Letting people move in their own timing—even when I know they are capable of so much more—has been one of my greatest lessons,” she says.

But the reward?

It’s everything.

That moment when a leader finally steps into their voice…
When their posture shifts…
When they speak with conviction instead of hesitation…
When they finally see what Sally has seen from day one…

That is the heart of her work.

Sally’s Advice for Women Rising in Leadership

Sally’s message to women is bold, direct, and deeply compassionate:

“Do not wait until you feel ready. You grow into readiness by showing up.”

She reminds women that confidence is a muscle, not a prerequisite.
That boundaries are essential, not selfish.
That your voice is worthy—even if it shakes the first time you use it.

Her leadership advice is rooted in truth:

• Trust yourself sooner.
  
• Stop apologizing for taking up space.
  
• Surround yourself with people who reflect your brilliance back to you.
  
• And above all, extend grace to yourself as generously as you extend it to others.
  

“You can be kind and strong, ambitious and grounded, powerful and still human,” she says.

IAW: A Community That Sparked New Leadership

For Sally, IAW has been more than a network—it has been a catalyst.

“It reminded me that I don’t have to build alone,” she shares.

Through IAW, she has found genuine friendships, meaningful partnerships, and a community of ambitious, heart-centered women who lift as they climb.

Her role as President of the IAW Las Vegas Chapter has been especially transformational. The opportunity—offered by IAW Leadership—was a full-circle moment that shifted her leadership trajectory.

“Their belief in me reminded me that leadership isn’t about having all the answers. It’s about showing up with heart, vision, and courage to create space for others to rise.”

Her Advice for New IAW Members

Sally’s guidance is simple and powerful:

Show up. Engage. Be seen.

Don’t wait for the perfect moment to participate.
You already belong here.

The more you pour into the community, the more it pours back into you.

And yes—she says it proudly:

“I love my IAW Family.”