The constantly changing digital landscape offers numerous opportunities for marketing your business. Being successful with online marketing requires a keen understanding of your target audience, what they need from you, and how to communicate the benefits of your products and/or services to them.

Danielle Teconi, a brand marketing expert and consultant shared her four-step process for marketing a business online during a virtual summit last year. Based on her insightful presentation, this eBook will guide you through the four steps, outlining how to identify your target audience, connect with them, and convert online visibility into paying customers and sales.