Fractional CMO & Business Advisor | Transformation Insights LLC
With a career spanning continents and industries, Heidi Hattendorf has built a reputation as a results-driven strategist who doesn’t just advise—she activates. As the founder of Transformation Insights LLC, Heidi helps companies unlock profitable growth through marketing and go-to-market (GTM) strategies that are rooted in experience, insight, and impact.
Her role as a Fractional CMO and business advisor goes beyond providing high-level direction. Heidi partners with clients to transform ideas into actionable strategies, then works alongside them to bring those strategies to life. “It’s incredibly rewarding to see the progress clients make—from refining their marketing strategy to launching new products/services and achieving measurable results,” she says.
A Career Built on Experience—and Purpose
After years in executive leadership, Heidi launched her own business to offer practical, agile consulting backed by decades of experience. Her mission? To open doors for both established companies and up-and-coming marketers. “It was a natural evolution,” she reflects. “I wanted to provide a service that merges global insight with specific business impact—something that drives value, and delivers.”
And she’s doing just that. Heidi helps companies accelerate ROI, build smart go-to-market plans, and stay human-centered in an increasingly automated world. She leverages a portfolio of strategic templates and frameworks.
Staying Grounded in Strategy and Authenticity
As a thought leader in marketing and strategy, Heidi challenges the emphasis on volume metrics. “Build relationships and be authentic. Use strategies and messages that resonate with your market,” she advises. “Focus on impact and making a real difference—those will lead to the metrics that matter.”
Her advice for other women in business reflects this grounded wisdom: “Don’t just follow trends—incorporate and build what’s right for you. That’s where your strength and scale lie.”
What’s Next for Heidi?
Heidi sees opportunity everywhere with technology and shifts in marketing . She’s currently expanding her services to include a comprehensive Go-to-Market Strategy Suite —a collection of tools and templates that help companies move faster and more effectively.
She’s also actively involved in AI, viewing it as a transformative force rather than a threat. “We’re at the beginning of the AI journey,” Heidi says. “There’s tremendous opportunity—technologically, yes—but also for humans to lead with creativity, connection, and purpose.”
Finding Connection and Community Through IAW
Heidi values the International Association of Women (IAW) as an important part of her professional community. “IAW is a powerhouse of leadership, learning, and support,” she shares. “It’s a business-focused community, yet built on camaraderie, generosity, and expertise. I’ve learned, mentored, shared ideas, and gained inspiration through every connection.”
Her advice to new members? “Incorporate IAW into your weekly rhythm. Join what speaks to you, and keep showing up—that’s where the magic happens.”
The Bigger Picture
Looking back, Heidi acknowledges the many mentors, partners, and peers who helped shape her journey. She now sees her role as one of both strategist and guide—helping others build smarter businesses while leaving space for mentorship, legacy, and joy.
Her final words of encouragement:
“Seize the opportunities in front of you. The world is changing, and we are part of that shift. With the right mindset and the right people around you, transformation happens.”
