Mastering the elevator speech: how to effectively pitch your business
As a business owner, there’s nothing more important than perfecting your elevator pitch. An elevator pitch is a speech that describes who you are and…
As a business owner, there’s nothing more important than perfecting your elevator pitch. An elevator pitch is a speech that describes who you are and…
There’s no doubt social media has revolutionized the marketing world—but that doesn’t mean it has to become our entire world. Sure, it’s a cost-effective, immediate…
Email marketing is a great way to grow your business. Check out these ten ways to grow your list.
In recent years, blogging has increasingly been used by businesses to connect with their customers or potential customers. Because of blogging’s increased popularity, it can…
If you’re a one-person business or have few team members, you probably wear many hats. You may be a bookkeeper, marketing specialist, accountant, human resources…
The COVID-19 pandemic has taken a huge toll on small business owners who didn’t take the proper steps to set up their business correctly. Without…
This article was originally published at Davinci.com and is being distributed here with approval. IAW has partnered with Davinci to provide members with access to…
Today marks the start of Women’s Small Business Month. At IAW, we’re constantly focused on the challenges that women face in their professional journeys as…
This blog was originally published at LegalZoom and has been republished here with permission. IAW has partnered with LegalZoom to bring members discounts on legal…
by Rosezena J. Pierce, Esq What is a trademark? Trademarks can be a word mark, a symbol, a slogan, and even a sound. Trademarks help…