This week on IAW’s podcast Unlimited HERizons our host and president, Megan Bozzuto, chatted with a member, Kate McClare, about becoming a copywriter and the impact of words on others. She is the CEO and founder of Kate’s Copy which offers writing and editing services for websites, blogs, social media, promotional material, and more. 

Kate wants to share her knowledge of the context of words and how to form better relationships with others through mindful diction. Messaging for corporations and marketing is vital to communicate missions, concepts, ideals, sales, etc. 

Minimizing words

When it comes to emails, women tend to ask for permission and lengthy explanations to justify taking up someone’s time. “Women are conditioned and raised to feel like we don’t deserve what we are asking for, so we minimize the ask and ourselves. It’s almost as if we are saying, ‘Please can I exist’” said Kate. She advises that women often use small words like “just,” “can,” or “try,” which can clutter the message and make readers impatient. Profusely thanking someone is another habit women often do over men. 

Seeing themselves in you

Selling your services or products begins with telling your story. Where you come from, how you rise and develop, what you’re going to do, etc. “People love to see themselves in you, but they have to see themselves. Even when you’re writing about yourself it has to be something the reader can identify with. It’s also helpful to show your vulnerability” explained Kate. Showing up authentically can be the best thing for your personal brand. 

Want to listen to Kate‘s full story and get more advice? Listen to Unlimited HERizons updated weekly with different amazing professional women telling their stories. All IAW members can connect with Kate McClare in the IAW Community!