Determined to honor her late fiancé, entrepreneur Laura Fazzolare is working hard to turn her newest venture into another successful business.

Meet IAW members in Featured Members, a weekly column where members highlight their careers and businesses. Innovator and Influencer Members: to be featured in Member Spotlight, submit the form here or contact us at memberservices@iawomen.com.

Motivated by Love

After my fiancé passed away last year, I started my own online sunglass company in my spare time to overcome my grief. It is dedicated to him as he was a very successful eyewear designer. I also am an Advertising Director and work for our online family business that sells 3D wall panels. In all my professional endeavors, I use my skills and expertise in e-business, executive management, advertising and real estate.

Balancing Success

The key to achieving your goals is to be very flexible. Don’t be afraid to be creative and to think “outside the box.” I am also a firm believer in the importance of networking. And, if at first you don’t succeed, try another path as there are many paths to success. It’s so important that you don’t give up too easily and don’t get discouraged too quickly.

Success takes a lot of hard work and resolve. I have achieved everything I set out do in life up until this point, both personally and professionally, by being extremely flexible and determined. I achieved an executive status and I ran an exciting online company with my fiancé. It is challenging to balance work and personal life, but it can be done. You have to focus on time management. For me, work means nothing if you have no time for a personal life.

It’s also important to set new goals for yourself and work toward achieving them as best you can. My goal this year is to have my recently launched company, SunglassInnovation.com, become highly successful. I learned from the best teacher, my fiancé, so I am determined to make it happen.

Connecting with IAW Members

I recently joined IAW as I felt it would be an important part of the networking and advertising process, especially since launching a new online business with a global customer base, as well as advertising for the family online business with a national customer base. Joining many chapters was a helpful, powerful way to advertise and connect with others online.

My advice to other IAW members is to join a good number of chapters, including the e-Chapter and industry chapters. Form a network by connecting with other members. Try to attend a local chapter meeting once every three months. By interacting with other professional women, both online and in-person, you’ll learn so much and make many lasting connections.

View Profile

Want to contact this member? Connect on www.iawomen.com today! Then message her or write on her Activity Wall.