Developing a Social Media Strategy
It’s easy to think that because you are adept at navigating real-world social interactions, you can easily manage online social interactions. However, this assumption has…
It’s easy to think that because you are adept at navigating real-world social interactions, you can easily manage online social interactions. However, this assumption has…
Business cards have been commerce icons for four centuries. In the West they’re traded casually, folded, bent, and stuffed into pockets without much thought. In…
It’s the informative, memorable summary of what you do, or hope to do, that you can rattle off in 30 seconds, while the elevator moves…
Your brand is the typical public face of your business. Your clients judge you based on your brand since it is the only aspect that…
If you’re in business, especially if you’re online, you’ve probably heard that you need to know your Ideal Client Avatar so that you can develop…
Do you feel uncomfortable talking about what you do? Do you wonder how you can let others know about your accomplishments without appearing arrogant? Debby…
Jeff Bezos, the founder of Amazon.com, says that “your brand is what other people say about you when you’re not in the room.” Your reputation…
Your resume and LinkedIn profile are your personal marketing tools. When you are looking for a new job, these items are the first thing that…