We all know that doctors take care of patients, but we don’t often think about the behind-the-scenes activities that make their offices run. Sharon Johnson does. As a healthcare management solutions consultant, she helps independent physicians optimize their workflows. This includes things like digitizing their processes, creating telemedicine workflows, and dealing with any revenue or billing concerns.“I help physician practices to be more efficient in taking care of patients,” says Johnson.
During the pandemic, Johnson was laid off by her previous employer. After working in healthcare for 14 years, she decided it was time to strike out on her own and started her business TRAYNE 51 Healthcare Management Consulting, LLC. “I feel like the pandemic is a launching board for women,” she says. “It’s like 2020 was an opportunity to reset.” After working in a variety of healthcare positions from front desk to analyst, she felt she could do it. “It’s kind of full circle in a way. I can offer the skills that I have because I’ve lived in a practice; I’ve managed a practice; I’ve interacted with providers; I’ve learned about health plan intricacies.”
Some of the challenges of being a new business owner have been building the right processes, getting new clients, and using social media to market her business. But the benefits have far outweighed the challenges for Sharon. “I can make my own schedule, build generational wealth, and pay it forward by supporting other business owners and non-profit organizations that make a positive impact in my community,” she says. Her advice to other women thinking of starting a business is to figure out their “why.” She also recommends getting the right team behind them, including an accountant, lawyer, financial planner, bookkeeper, and business coach or mentor. “I suggest taking the time to build the right ecosystems (network connections) that will help get you ‘in the room’ where possible clients exist,” she says.
Being a former employee herself, she also has advice for women looking to climb the corporate ladder. She suggests networking with colleagues who will help foster your career. “Design your career path by building your credibility and reputation in the organization and align yourself with projects that will promote visibility to get you to the next level,” says Johnson.
Joining IAW has helped Johnson grow her business. She cites being able to connect with women virtually across the country and learn from them as an asset to her business. “I’m so grateful to IAW for the resources and the connections it’s provided,” she says. Her favorite part of being an IAW member is the camaraderie among members and sharing ideas and solutions with other women. “I’ve gained a business coach through IAW and I’ve networked with other women who own businesses that are thriving. And the resources provided have allowed me to make progress in launching my business,” she says. Now that her business is operational, the possibilities for her are endless.