How to Find Your Voice in a Saturated Market
You’re breaking into a saturated market, or at least trying to, and you want to know how to stand out among crowded competition. To the…
Featured Member: Carmen Brown Marshall and the Fight Against Breast Cancer
Seventeen years ago, Carmen Brown Marshall was diagnosed with breast cancer after discovering abnormalities during a self-exam. After chemotherapy, surgery, radiation, and adjuvant treatments, she’s…
Laura Gilarski: Celebrating 26 Years in Business
When Laura Gilarski started in advertising in the ‘80s, things were very different. There were no computers or social media, and over the years the…
What Makes a Company Great for Women?
We’ve all heard the scary statistics. Women are leaving the workforce in droves because they can’t keep up with the competing demands of work and…
5 Examples of Personal Brands IAW Loves
Before a potential client or employer ever talks to you, they’re likely looking you up online. Your website, social media channels, media clips, and online…
Mastering the Art of Bragging: How To Celebrate and Showcase Your Achievement
No one likes a braggart. We’re socialized to believe that modesty makes us likable. That’s why showcasing one’s achievements is the part of personal branding…
Featured Member: Nkiru Asika
Using My Expertise I come from a background of 25 years in journalism, TV production, strategic communications and training. I am a Strategist, Copywriter and…
4 Questions to Ask Before Establishing a Brand Online
If you’re a small business owner or consultant, the thought of having and managing your own website can seem intimidating, and if you’re not tech-savvy…
5 Advantages of Having a Mentor and Where to Find One
Here’s a fact: you can’t achieve your career objectives alone. For women who like to be in control, that can be a hard fact to…
Expand Your Online Connections With Virtual Networking
There are so many ways to make new connections online — social media interactions have opened new virtual networking opportunities for everyone. Expanding your online…